Deepen your product management skills with these fantastic reads

Inspired (Marty Cagan)

There are, by now, quite a few books that cover product management end to end. Among them, the second edition of “Inspired” is the one I consider my…


In the “PM 101” series I am sharing some PM basics that I wish I had known when I first started as a product manager. In this article, I share a few best practices to better collaborate with engineers.

In addition to designers, engineers are the people that product managers interact with the most on their teams. In fact, there are usually many more engineers on product teams than people from any other function, so it is paramount for product managers to effectively collaborate with them.

Working with engineers might be easier or more difficult for you, depending on whether…


It sounds strange, but only at first glance

At first, this assertion might seem crazy. Risk management sounds like legacy industries, big infrastructure projects executed in a stage-gate process, and lots of box-ticking exercises. That is pretty much the antipode of software product development, where you progress iteratively, accepting even to proverbially “move fast and break things”.

At a closer look, though, the end goal of developing software iteratively and shipping quickly is precisely to reduce risks. Product development is…


Looking to break into product management? Here are some pointers

I have written some pieces myself that would be relevant in this respect — the PM 101 series, for example, or my articles on CVs and product interviews. …


“It depends”, of course, but here’s what it depends on

First and foremost, it is important to recognize that product management is, first and foremost, a soft skills job. That’s because product management is mostly about getting different people to work together effectively and in alignment. Sure, there are lots of product decisions to be…


You don’t need a product prioritization framework, but a pyramid

For this reason, there is a lot of discussion how to prioritize product improvement ideas in order to maximize impact and the possibility of success. …


How to improve your product management and leadership practices

Moreover, this constant evolution means that what is considered best practice today might be outdated tomorrow. For instance, earlier this year, news broke that Spotify is no longer following the “Spotify model”, which for a while was hailed as the model for a large scale product…


Some things I’ve learned along the way

1. Start with Why

A product manager should link the team’s work to the vision — both the company vision and a vision for their specific product area. Shared purpose provides intrinsic motivation, so communicate “why” first rather than what or how.

More thoughts on why you should “Start With Why”…


Building your product muscle, one hour at a time

There are several books and countless online resources to help land a…


Why implementing hyped frameworks won’t get you far

However, it is a delusion to think that implementing any of these best practices and frameworks top to bottom…

Jens-Fabian Goetzmann

Experienced product leader, previously at 8fit, Yammer, BCG. Currently working on something new.

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