Image for post
Image for post

Why PMs Need Qualitative Research

What A/B testing won’t be able to tell you, but talking to your customers will

If we can A/B test, why do we need qualitative research?

Image for post
Image for post

1. To get to the “why”

Image for post
Image for post

2. To generate hypotheses to test

Image for post
Image for post

3. To validate features you can’t A/B test

Image for post
Image for post

4. To open up new opportunities

Image for post
Image for post

5. To get answers faster

Image for post
Image for post

6. To keep your feet on the ground

Image for post
Image for post

Written by

Experienced product leader, previously at 8fit, Yammer, BCG. Currently working on something new.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store