The Uncertainty Axiom of Product Management

Most of your ideas won’t work — and that’s okay

Developing digital products is inherently risky. Big software projects face delays, explode in cost, or get canceled all the time. Not just the effort involved in building the product is uncertain, though. More fundamentally, even the value itself is questionable. Consider the example of Quibi, the short form…

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Jens-Fabian Goetzmann

Jens-Fabian Goetzmann

Head of Product at RevenueCat; previously at 8fit, Yammer, BCG.