The Iteration Imperative

Why digital products should be created iteratively

Back when people first started building complex software, the natural approach was to do this in a planned methodical way that resembles physical engineering. You make a detailed plan, validate the plan in theory, build it, test it in practice, and then deliver the final product to the customer. While there are variations of this…

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Head of Product at RevenueCat; previously at 8fit, Yammer, BCG.

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Jens-Fabian Goetzmann

Jens-Fabian Goetzmann

Head of Product at RevenueCat; previously at 8fit, Yammer, BCG.

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