Product Management is Risk Management

It sounds strange, but only at first glance

  • Value risk: Is it valuable enough to users and customers that they are willing to buy / use the product?
  • Usability risk: Do our users understand how to use the product?
  • Feasibility risk: Can we build the product (from a technical perspective)?
  • Viability risk: Is this product viable from a business perspective (i.e., can we make money from it)?

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