PM 101: Working With Product Designers

Double diamond vs. design squiggle

The Process of Design Squiggle by Damien Newman,, licensed under CC BY-ND 3.0 US.

Agree on responsibilities and way of working

Start with why

Focus on the user, educate about the business

Define the problem before the solution

Provide space for creative chaos

Be crystal clear about expectations

Make only promises you can keep

Experienced product leader, previously at 8fit, Yammer, BCG. Currently working on something new.

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