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How B2B and B2C Product Management Differ

Some observations from the front lines

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Customer / user acquisition

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Customer support, customer success, and professional services

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Feature requests, customization, and product roadmap

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Contact to customers

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Customer stakeholders and their requirements

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Willingness to pay

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Empathy and the empathy trap

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Experienced product leader, previously at 8fit, Yammer, BCG. Currently working on something new.

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