Build It, And They Won’t Come

Why your product needs a growth loop to succeed

“Build it, and they will come” is an old product development adage. It basically says that if you build a great product addressing a need that people have which currently goes unmet, then you will have no problems finding customers. They will simply come to you. And occasionally, for truly amazing and novel products, that is indeed…

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Head of Product at RevenueCat; previously at 8fit, Yammer, BCG.

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Jens-Fabian Goetzmann

Jens-Fabian Goetzmann

Head of Product at RevenueCat; previously at 8fit, Yammer, BCG.

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